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"Why not re-open Blockbuster stores while we're at it?," Mediaite columnist Joe Concha snarled when news of the resurrection broke in December. "All the important stuff you really want to talk about that doesn't feel like work," said Bob Roe, who oversees the section.Ĭynics will inevitably deride Newsweek's print revival as a symptom of atavistic naivete. It's followed by "New World," which explores technology, science and medicine, and "Down Time," which closes each issue with a high-low dose of culture, entertainment, food and sports. The feature-well will generally consist of three stories roughly 2,000 to 3,000 words in length. "It's the 1990s playbook." With at least one exception: Newsweek's classic "Conventional Wisdom Watch" has been revived. "The grazing stuff, we deliberately chucked it," said Impoco. It's a sleek, image-friendly book that opens with several pages of bold news photography under the rubric "Big Shots." The front section, "Page One," favors text-based reportage. We're breaking a lot of news."Ĭapital got an exclusive first look at the new layout, which was re-imagined top to bottom by designers Robert Priest and Grace Lee. Why? "Because it's good!," the 55-year-old editor gushed.
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Impoco, an alumnus of The New York Times and the late Conde Nast Portfolio, is confident that his iteration of Newsweek will fly off the racks. Mutter, a media consultant who blogs at Confessions of a Newsosaur, "is whether they can create a product that's so compelling, people will put down their iPads and buy a magazine." (Of course Newsweek's tablet edition, which is said to have several hundred thousand paid subscribers, isn't going anywhere, and its daily website will remain robust, Impoco said.) But the quaint appeal of paper isn't enough to encourage success, especially not for a brand saddled with a recent history of bad press, red ink and tumultuous ownership changes. There's even a bit of a dead-tree media renaissance in the growing number of small-scale print startups (including the one you are currently reading) that are taking advantage of the medium's tactile, premium potential, as well as the higher advertising rates and reliable subscription revenue it still commands. In an industry where digital ventures suck up most of the excitement, and print has all the reputation of a dying T-Rex, anything with physical pages can tend to have a "boutique" feel. "The smartest take on last week's news, which is what Newsweek and Time used to be, I don't think that works anymore." "It will be like a monthly coming out weekly," Impoco told Capital. For some context, at the end of 2012, right before editor Tina Brown and IAC chairman Barry Diller turned the iconic but money-bleeding newsweekly into a digital-only proposition, its print circulation was a little under 1.5 million.īut small is the new big: Newsweek, edited these days by Jim Impoco and published by IBT Media, which took the 81-year-old title off Diller's hands, is now being pitched to readers as a boutique product complementing a digital-first strategy. There will just be a lot fewer of them, several hundred thousand in the U.S. On March 7, one year and two months from the publication of what was to be its final print issue, copies of Newsweek will once again hit newsstands. Submitted: The Two Sides Team February 28, 2014Ĭopies of Newsweek will once again hit newsstands.